Leadership
Built by people who understand the game.
Featuring former members of the PPA leadership team, APBF is being built across competition, operations, partnerships, and technology to create a more structured and meaningful future for amateur pickleball.
Will Rells
Founder & Executive Director
Leads APBF vision, competition structure, and long-term growth. Focused on building a more meaningful system for amateur pickleball. Former PPA Business Development lead.
Kavika Isaiah
Director of Operations
Leads event operations, venue execution, and tournament delivery. Focused on building a professional, scalable experience on the ground. Former PPA Operations Director.
Eduardo Roldan
Technology Director
Leads platform development, rankings infrastructure, and competition systems. Focused on building the technology that powers the APBF ecosystem.